Video Editor
Dushyant Garg
Your footage, cut my way. Then how I think. Then my work.
01 · The edit
Kristi’s story, in 40 seconds
A user story from Mukund’s conversation with Carly. Built once, laid out twice.
9:16 · Reels, Shorts
16:9 · YouTube, X
02 · Why Kristi
70% of your users have never coded. Kristi is one of them.
Psychologist. Horse-riding coach. Alaska. A dev shop didn’t work out, so she built EquiMind on Emergent herself.
03 · The first three seconds
Open on the question they already have
“Who are these people and what are they building?” Carly asks it for the viewer.
At 2.3 s the envelope lands on “user stories”. Now they know a story is coming.
04 · Beat by beat
14 beats, 40.7 seconds
Beat 1
Hook
0.0–1.8 s
Beat 2
The promise
1.8–4.6 s
Beat 3
Alaska
4.6–7.1 s
Beat 4
Who she is
7.1–9.8 s
Beat 5
Nova Scotia
9.8–13.0 s
Beat 6
Return to Sender
13.0–15.1 s
Beat 7
The turn
15.1–16.6 s
Beat 8
The build
16.6–22.6 s
Beat 9
App live
22.6–25.5 s
Beat 10
EquiMind
25.5–29.4 s
Beat 11
Her words
29.4–32.3 s
Beat 12
One of many
32.3–34.6 s
Beat 13
Million niches
34.6–38.2 s
Beat 14
End card
38.2–40.7 s
Nothing sits still long enough for the thumb to wander.
05 · Decisions
What I cut, and why
What I cut
The pauses and one full line. It slowed the middle and the story held without it.
Captions
One line, three to five words, never over a face. The keyword pops on the exact word.
Sound
Every effect on the frame its visual lands. Music comes in when the product does.
16:9
Rebuilt, not cropped. The laptop moves beside her, the stamp wall becomes 9 by 5.
06 · How I’d measure it
How I’d know it held
3 s
Hold rate: did the question stop the thumb?
%
Watched: did the pace carry them to the payoff?
Dips
Retention graph: which beat lost them? Recut only that.
Shares
Saves too: did her story travel past our followers?
Then test two openings on the same body. Keep the one with the better graph.
07 · Storyboards
Every beat on paper first
08 · Raw to final
Simple shots. The music did the rest.
“Editing is invisible. Break the pace for one frame and the feeling’s gone.”
09 · My work
The rest of my work
10 · Contact
Thanks for watching
Dushyant Garg · dushyantdishugarg@gmail.com · +91 76960 57349
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